As part of the SAATKORN HR Start-up Series, I’d like to introduce you to Strawberry today. This Stockholm-based start-up is building an AI agent platform for non-techies – it’s incredibly exciting! I had the opportunity to speak to the 19-year-old co-founder, Laurits Wehding. Let’s get started:
SAATKORN: Laurits, please introduce yourself to the SAATKORN readers!
I’m Laurits Wehding, 19, founder and operator of Strawberry in Stockholm. I’ve never been to university and I can’t code. Strawberry is an AI agent platform for non-techies: powerful agents that run on your computer and work in your browser – using the tools and context you already have.
SAATKORN: What’s the story behind the founding of Strawberry?
Strawberry was founded in Stockholm by Charles Maddock (CEO), Sebastian Thunman and Arian Hanifi. The idea was simple: the most powerful AI agents were developed by engineers for engineers, whilst almost everyone else was left with nothing more than a chatbox. They wanted agents that ordinary knowledge workers could actually use in their work – and within the interface everyone is already familiar with: the browser. I joined as a founding member and am responsible for the market launch and day-to-day operations.
SAATKORN: What is your mission, and what specific problem are you solving?
Our mission is to make AI agents accessible to people who aren’t engineers, and to become Europe’s leading AI agent platform. The problem is that most agents run in a separate app, so you have to copy information and explain your task all over again every time. Strawberry’s agents work right where you’re already working – just a click away and with your full context. A typical use case: a recruitment or HR team asks an agent to research candidates across the tabs and tools that are already open, summarise them and draft a contact message. The person sees every step and gives their approval before anything is sent. The benefit: less copying and pasting, less administrative effort – and more time for people.
SAATKORN: How does your business model work, and what do your customers pay for?
It’s a SaaS subscription. There is a free plan with 500 credits per month, as well as paid plans for individuals starting at $20 per month and team plans billed per user. Customers pay for credits, which are only used when the agent is working on their behalf. Browsing the internet is free.
SAATKORN: What is your ideal customer profile, and in which countries are you active?
Non-technical knowledge workers and teams in the fields of recruitment, HR, sales, marketing, operations and support, mainly at start-ups and small and medium-sized enterprises. We’re based in Stockholm and are initially rolling out our solution across Europe. Anyone can download Strawberry at strawberrybrowser.com.
SAATKORN: What sets your solution apart from other offerings, and what role does AI play in this?
Most AI agents run in a separate chat window. Strawberry runs right where you’re already working – so there’s no need to open a new tab where you have to explain everything all over again, and the agent can use the same websites and tools you’re already logged into. It’s more like a colleague who learns from you than a chat bot. For example: instead of copying an applicant’s details back and forth between a job board, your applicant tracking system and your email, the assistant works across these tabs whilst you follow every step.
SAATKORN: How quickly can customers get started, and how do they recognise the initial benefits?
You download the app, log in and get started – with no setup required and no prior technical knowledge needed. You’ll see the first benefits the very first time you hand over a repetitive browser task. We don’t publish measured benchmark figures, so I’d rather not quote any.
SAATKORN: What is your vision, and where do you want to be in three years’ time?
In three years’ time, we want to be the standard way for knowledge workers across Europe to work with AI agents, so that every company in Europe can become AI-capable – not just those with engineers.
SAATKORN: If you had three wishes, what would they be?
1. That everyone, not just engineers, gets an AI colleague.
2. That Europe develops the AI agent platforms its companies rely on itself, rather than simply buying them.
3. That AI takes over the work that makes us feel like robots, rather than replacing people.
SAATKORN: How and where can potential customers contact you?
Laurits Wehding, laurits@strawberrybrowser.com or via our website
. Enquiries from the press and regarding partnerships are welcome.
SAATKORN: Laurits, thank you very much for these insights! And we wish you continued enjoyment and success with Strawberry!
Company and Team
Website:
https://strawberrybrowser.com
Year founded and headquarters:
Stockholm, Sweden. Year founded: not for publication.
Founders:
Charles Maddock (CEO), Sebastian Thunman, Arian Hanifi. Laurits Wehding, co-founder and operator.
Solution and Target Audience
Product name and solution category:
Strawberry. AI agent platform for knowledge work (workflow automation, including recruitment and HR tasks).
Specific use case:
A recruiter assigns a repetitive task to the agent, involving several tabs – such as researching candidates and drafting outreach messages – and approves each step before anything is sent.
Ideal customer profile:
Start-ups and small to medium-sized enterprises / teams in knowledge-based professions within recruitment, HR, sales, marketing, operations and support / team leaders and the staff carrying out the work.
Target markets:
Initially Europe, with headquarters in Stockholm; available worldwide at strawberrybrowser.com. The agents work in the user’s language.
Business model and financing
Business model and pricing:
SaaS subscription / credit-based, with team plans per workstation / free plan with 500 credits per month, paid plans from $20 per month.
Funding status:
Externally funded.
Latest funding round:
$6 million from EQT and General Catalyst, as well as the founders of Lovable, Supabase and Hugging Face.
Technology and Implementation
Integrations and interfaces:
Works in any web app where the user is logged in via their browser, as well as with app integrations such as Gmail, Slack, Notion and HubSpot. No API work required on the customer’s part.
AI usage and unique selling point:
AI agents that carry out multi-step tasks in the browser and in connected tools. The user can track every step and approve what’s important. Unique selling point: It works within your existing tabs using your own context, rather than in a separate chat.
Implementation effort:
Very low: download, log in, get started. No IT project, no API integration and no technical resources required.
Time-to-value:
First task completed within a few minutes. No published key performance indicators.
Data protection and hosting:
SOC 2 Type II (Trust Centre: trust.strawberrybrowser.com). A data processing agreement is available via the Trust Centre. User passwords remain encrypted on the device. Details of the hosting region are listed in the Trust Centre.