How does genuine feedback translate into credible employer branding, Marlene Szutner & Tom Schuchert?
In this episode of the SAATKORN podcast, I speak to Marlene Szutner, Senior Manager B2B Education at kununu, and Tom Schuchert, Team Lead for Recruiting & Employer Branding at hkk. Together, we explore how companies can move away from glossy self-promotion and towards an employer brand that genuinely reflects what employees and applicants actually experience.
A quote from Tom sums it up rather well:
“Use the resources you have to be authentic, rather than just putting on a show.”
Among other things, we’ll be discussing:
👂 Employer branding starts with listening
Your employer brand isn’t just created through campaigns and careers pages – what really matters is what employees and applicants actually experience and how seriously you take their feedback.
📊 From reviews to real-time sentiment signals
With kununu Pulse, weekly sentiment snapshots are added to long-term reviews – this allows you to spot trends earlier without resorting to knee-jerk reactions every time there’s a slight fluctuation.
💬 How you respond to criticism reflects your culture
How you handle critical reviews is the very essence of employer branding: applicants look not only at what is written about you, but also at how you respond to it.
🔗 Further links
👉 Marlene Szutner on LinkedIn
👉 Tom Schuchert on LinkedIn
👉 kununu for employers
👉 hkk Careers