What EMBRACE has planned for the future of training and recruitment – live at ZPE
In this special episode of the SAATKORN podcast, I’m switching roles: rather than just being the podcast host, I’m speaking in my capacity as CEO of Embrace with Matthias Klement, CEO of Studyflix; Felix von Zittwitz, CEO of Ausbildung.de; and Johannes Schulte, Co-CEO of VOCANTO. Together, the three companies cover an exciting talent journey: Studyflix reaches young people whilst they are still studying and during their career exploration phase; Ausbildung.de brings prospective apprentices together with training companies; and VOCANTO supports them throughout their apprenticeship with specific learning programmes to prepare them for the IHK examination.
A quote from Felix sums up the approach particularly well: “I truly believe that there is no holistic ecosystem for training companies in Germany that maps the entire chain – from the initial engagement with the target group to the trained skilled worker – in the way that Embrace does.”
This ecosystem will be presented for the first time at Zukunft Personal Europe in Cologne under the EMBRACE umbrella, alongside the other EMBRACE units, m&z agency and milch & zucker with beesite.
In our talk, we discussed the following topics:
🎯 A talent journey rather than individual solutions
From employer branding and early awareness, through recruitment, to learning during training: Studyflix, Ausbildung.de and Vocanto link different stages into a shared ecosystem.
🚀 Two platforms, one recruitment solution
Studyflix and Ausbildung.de are merging their job boards so that you can reach young talent both whilst they are learning and exploring their options, and later on when they are actively searching for an apprenticeship.
🧠 Why early touchpoints are crucial
Candidate journeys are not linear: with around six million visitors, Studyflix offers companies the chance to enter young people’s ‘relevant set’ at an early stage and remain visible across multiple touchpoints right through to the application stage.
🔗 Further links
- Studyflix
- Ausbildung.de
- VOCANTO
- The podcast episode mentioned in the podcast featuring Anna Marie Fuchs from the City of Cologne
🎧 Want to know how recruitment and learning go hand in hand for the skilled workers of tomorrow? – Then have a listen to this special episode of the SAATKORN podcast and find out how Studyflix, Ausbildung.de and Vocanto combine employer branding, recruitment and learning – and what you can expect from Embrace’s first joint appearance at Zukunft Personal Europe in Cologne: