In this episode of the amtlich voran podcast, I speak to Tobias Klein, Recruitment and Talent Development Officer at IT.NRW, the central IT service provider and State Statistical Office of North Rhine-Westphalia.
With around 3,400 employees, some 150 vacancies and fierce competition for IT specialists, IT.NRW faces challenges familiar to many employers. Yet rather than relying solely on traditional job adverts, the organisation takes a rather unconventional approach to recruitment.
One quote from Tobias really stuck with me:
“We don’t need to hide from the private sector.”
And that’s exactly what the company is demonstrating with its remarkably creative recruitment initiatives!
Among other things, we discussed these three topics:
🎮 When recruitment meets gaming culture
How IT.NRW specifically targets IT talent with campaigns centred on Gamescom, authentic gaming language and its own in-house e-sports team.
🎯 Active sourcing in the public sector
Why actively approaching candidates is no longer just a topic for the private sector – and how IT.NRW is successfully using this approach to recruit new staff.
🚀 Meaningful work instead of civil service stereotypes
Why experienced professionals from the private sector in particular are discovering the civil service for themselves, and how IT.NRW scores points with meaningful work, openness towards older applicants and partnerships with companies undergoing redundancies.
🔗 Further links:
🎧 Listen here!