WorkTech, Health & Wellbeing becomes a platform business

WorkTech, Health & Wellbeing becomes a platform business

Let me throw a thesis out there: Health & Wellbeing in companies is shifting from a classic service model (courses, coaches, prevention days) toward a real WorkTech and platform business.

From 2005 to 2010, I was responsible for “BeFit” at Bertelsmann – their corporate health and wellbeing unit. Back then, it was mainly about on-site programs, external providers, and good intentions. Measurability, scalability, integration? Not really.

Today, many of the providers I’ve been following for years on SAATKORN in podcasts and interviews – Likeminded, nilo.health, Auntie, MOVEVO, machtfit GmbH, mentalport GmbH, DearEmployee and others – are no longer just offering services. They are building platforms: access, matching, content, data, rollout, and integration into HR tech stacks.

This is exactly what Kimberly Breuer confirmed in the latest SAATKORN podcast. Likeminded and nilo health deliberately joined forces to build under nilo a joint health and wellbeing platform.

For me, this is the real shift: Wellbeing is becoming part of the WorkTech infrastructure. Not just a benefit, but an operating system for mental and physical health at work.

Of course, this remains a deeply human topic – trust, relationships and culture cannot be digitized away.

But the behind it is being rebuilt: platforms instead of paperwork, data instead of gut feeling, scaling instead of isolated measures.

If this interests you, you can dive deeper in the latest SAATKORN podcast episode with Kimberly Breuer here:

Discuss this on LinkedIn HERE.
Is health and wellbeing really turning into a WorkTech and platform business – or am I overinterpreting this? And which players do you know in this field?