In this episode of the ‘Amtlich voran’ podcast, I speak to Katja Skupke and Ilma Halvadzija, who are responsible for employer branding at the City of Essen. Together, they impressively demonstrate that the public sector is anything but stuffy.
One quote that has particularly stuck in my mind:
“We don’t just want to keep up with other public sector employers, but also with the private sector.”
Among other things, we discussed the following topics:
🚀 From a bureaucratic machine to a strong employer brand
The City of Essen has systematically developed its employer brand – through in-depth interviews and a staff survey involving over 4,000 participants.
🌟 “You are essential” – a message with real meaning
The campaign makes it clear that every single person is indispensable for a city with over 600,000 residents to function.
🎙️ Podcasts, social media and corporate influencers
Through the careers podcast ‘Filterkaffee und Faxgeräte’, a modern careers website and a planned corporate influencer programme, the employer brand comes to life in an authentic way.
🔗 Further links
- City of Essen Careers Website
- Katja Skupke on LinkedIn
- Ilma Halvadzija on LinkedIn
- Filterkaffee & Faxgerät: City of Essen podcast
- ‘amtlich voran’ website
- ‘amtlich voran’ Spotify playlist
🎧 Listen now!
If you want to find out how a major city council is shaping modern recruitment with strategy, authenticity and plenty of innovative drive, you should definitely have a listen to this episode.